PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
COOKIES WE USE
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the websites that you visit. Below are the cookies we use and why.
CallRail: We use CallRail cookies to help us understand which advertisements customers are calling us from. CallRail uses the cookies above to help provide that data. These cookies also collect the URL for the site that the visitor was viewing prior to visiting the Site, the visitor’s browser type and IP address.
Cloudflare: We use CloudFlare cookies to identify trusted web traffic. These cookies do not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.
Facebook: We use these Facebook cookies to allow visitors to Follow Us and Like our Facebook page through the Site.
Google AdWords: These cookies are used to run Google websites and Google’s ads-related products. This group of cookies includes functions such as reading a visitor’s Google preference settings, securing and verifying user identity, making advertisements more engaging for its users, and helping identify the state of a browsing session.
Google Analytics: These cookies are used to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the Site from and the pages they visited.
Google Optimize: We use Google Optimize cookies to perform tests on the Site. That data is used to improve the look and performance of the Site. These cookies do not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.
Hubspot: We use Hubspot cookies to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the Site from and the pages they visited.
Lead Lander: These cookies are used to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the Site from and the pages they visited.
Net Applications: We use NetApplications cookies to count and analyze the traffic for the Site. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.
Twitter: These cookies enable us to track visitor activity from our Twitter ads on the Site. They also allow users to share content from the Site. These cookies do not provide us with any confidential information.
Wordpress: We use these cookies to help identify the state of a browsing session. These cookies also contain some information about your general geographic location (used to remember your time zone, for example).
Youtube: These YouTube cookies are used by Google for storing user preferences and other unspecified purposes. These cookies also help display our YouTube videos on the Site.
HOW DO WE USE YOUR PERSONAL INFORMATION
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics tracking here.
We use Google AdWords Remarketing to trigger our ads on ad networks. AdWords remarketing will display relevant ads tailored to you based on what parts of the Site you have viewed by placing a cookie on your machine. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. Learn more about Google AdWords Remarketing here. You can manage your Google ad settings here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
SITE SECURITY & PERFORMANCE
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
FILING A COMPLAINT
When we receive a complaint from a person we make up a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint. We will only use the Personal Information we collect to process the complaint and to check on the level of service we provide. We usually have to disclose the complainant’s identity to whoever the complaint is about. This is inevitable where, for example, the accuracy of a person’s record is in dispute. If a complainant doesn’t want information identifying him or her to be disclosed, we will try to respect that. However, it may not be possible to handle a complaint on an anonymous basis.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:
257 Main Street
Norwich, CT 06360